Insights
OUR LATEST WHITEPAPER
Momentum Matters
The 2026 Senior & Home Health Care Marketing Outlook
In October 2025, Advance Healthcare Marketing surveyed 500 U.S. medical decision makers responsible for healthcare choices for elderly parents, spouses, or grandparents. Our goal was to understand how these caregivers search for, evaluate, and ultimately select home
health and senior care services.
This whitepaper translates those insights into actionable strategies across digital content, cost transparency, trust-building, and multigenerational marketing.
In today’s competitive healthcare environment, providers need to make the most of the digital marketing tools available to attract new [...]
According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in 2022 to $32 billion in [...]
With so many things on their plates, it can be easy for providers in private practice to neglect the quality of their websites. But today’s [...]
Even before COVID hit, the list of stressors individuals faced had continued to grow—and the pandemic made things much worse. In [...]
Although some believe influencer marketing may be losing steam, other experts say that’s definitely not the case. In its recent report, “Influencer Marketing 2022,” eMarketer [...]
Voice assistants have experienced growing popularity over the past few years and show no signs of slowing down. Consider the findings of the 2022 Smart [...]
It’s a healthcare marketer’s dream: the ability to understand the needs of prospects and patients so thoroughly that you can predict what they’ll likely do [...]
With healthcare’s shift to all-things-digital over the years, it can be easy to assume that patients are willing to accept the data privacy risks that [...]
One aspect of senior living marketing involves touting the perks available within the surrounding community. While identifying available benefits and including them in your marketing [...]
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