Insights
OUR LATEST WHITEPAPER
Momentum Matters
The 2026 Senior & Home Health Care Marketing Outlook
In October 2025, Advance Healthcare Marketing surveyed 500 U.S. medical decision makers responsible for healthcare choices for elderly parents, spouses, or grandparents. Our goal was to understand how these caregivers search for, evaluate, and ultimately select home
health and senior care services.
This whitepaper translates those insights into actionable strategies across digital content, cost transparency, trust-building, and multigenerational marketing.
Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new [...]
What content do patients care about? For many patients, the healthcare decision journey starts with research. Whether they’re new to [...]
According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector say [...]
Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most of [...]
Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. [...]
THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the [...]
Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content report [...]
In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition. The Agency for Healthcare Research and Quality (AHRQ) describes evidence-based [...]
Ad Choices