For the last two years, healthcare marketers have been asking the same question: "How do we optimize for AI search?" Google just answered that [...]

In most service categories, a strong review profile closes the sale. Four-point-eight stars, a hundred reviews, a few responses from the owner, that's enough social [...]

The person selecting your senior care service is usually not the person receiving it. Most healthcare marketers working in senior and home care understand this [...]

Ask any orthopedic patient how they chose their surgeon, and you'll hear the same answer in a hundred different forms: someone told them about a [...]

The American healthcare system is reorganizing itself from the inside, and it's not being driven by policy. It's being driven by exhaustion. From 2018 [...]

One in four of ChatGPT's 800 million weekly users are seeking health-related information. A separate survey found that 14 million Americans skipped a provider [...]

TikTok quietly rolled out a feature this week that deserves more attention from healthcare marketers than it's getting. The platform now lets creators manage [...]

If a senior care website can’t answer caregivers’ questions quickly, no amount of spend will recover the lost trust. As senior and home health care [...]

Social media doesn’t have to generate leads to influence outcomes. In senior and home health care marketing, social media rarely functions as a primary discovery [...]