Insights
OUR LATEST WHITEPAPER
Momentum Matters
The 2026 Senior & Home Health Care Marketing Outlook
In October 2025, Advance Healthcare Marketing surveyed 500 U.S. medical decision makers responsible for healthcare choices for elderly parents, spouses, or grandparents. Our goal was to understand how these caregivers search for, evaluate, and ultimately select home
health and senior care services.
This whitepaper translates those insights into actionable strategies across digital content, cost transparency, trust-building, and multigenerational marketing.
Favorite Emoji 🤨 Let's Connect! Contact B.J. What is your favorite part of your job and [...]
Favorite Emoji 😜 Let's Connect! Contact Wendi What is your favorite part of your job and [...]
PILLAR 3:Â Engagement is the heart of any successful marketing campaign or strategy as it is vital for building meaningful connections with your target audience. [...]
Favorite Emoji Let's Connect! Contact Sherri What is your favorite part of your job and the [...]
PILLAR 2: After establishing the foundation for your marketing strategy [mission, brand, HIPAA-compliant website], strengthen what you’ve set in motion. This involves executing on [...]
PILLAR 1 (in a series of four pillars): At the core of healthcare marketing lies a framework that encapsulates the essential elements that will [...]
The shift away from third-party cookies presents both challenges and opportunities for traditional marketers. It's natural to feel nervous about adopting new technologies like artificial intelligence (AI) and machine learning (ML), especially when they seem to upend established practices.
Physician Referrals Physician referrals are what most of us think of when we talk about referrals in healthcare. According to a 2021 survey, 52% of [...]
Generational Preferences vary significantly in appointment setting practices. Ensuring a seamless appointment experience is essential once a prospective new patient’s [...]
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