Generational Preferences vary significantly in appointment setting practices. Ensuring a seamless appointment experience is essential once a prospective new patient’s [...]

In addition to broad healthcare themes such as those, more granular trends were revealed in our recent report, Patient Insights [...]

Consistent trend analysis holds significant importance across all industries, with particular relevance in crafting a robust marketing strategy. This analytical [...]

In the healthcare industry, digital marketing is becoming increasingly important as more patients turn to the internet to research health information and [...]

Regular trend analysis is important in any business but especially when building a marketing strategy. An audit of this kind helps [...]

Market Intelligence Can Transform Marketing Strategy Advance Healthcare strategists can analyze your market – multi-location practices, specialists, service lines [...]

Google Analytics 4 (GA4) emerged as the answer, focusing on what truly matters – engagement, events, goals, and, most importantly, conversions.

Through content marketing, healthcare organizations can establish themselves as authoritative sources of information.

Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient and treatment share that used [...]