Insights
OUR LATEST WHITEPAPER
Momentum Matters
The 2026 Senior & Home Health Care Marketing Outlook
In October 2025, Advance Healthcare Marketing surveyed 500 U.S. medical decision makers responsible for healthcare choices for elderly parents, spouses, or grandparents. Our goal was to understand how these caregivers search for, evaluate, and ultimately select home
health and senior care services.
This whitepaper translates those insights into actionable strategies across digital content, cost transparency, trust-building, and multigenerational marketing.
A majority of every generational group expects to see a specialist in the next 6-12 months. Naturally, each age group has their own care needs, and additionally, our survey shows that the way each age group finds and chooses their specialists varies quite a bit.
In healthcare marketing, success isn't just about running campaigns—it's about understanding their impact and measuring it effectively. Tracking the right Key Performance Indicators (KPIs) [...]
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and personal recommendations impact Millennials when choosing healthcare providers.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and influencers – be it family, friends, or another healthcare provider – impact Boomers when shopping for healthcare.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and insurance providers impact Gen X when choosing healthcare.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies – particularly online presence and reviews – impacts Gen Z when choosing healthcare providers.
In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.
In healthcare marketing, reaching the right audience is critical for success. Whether you’re a medical supply company, a pharmaceutical brand, or a healthcare provider looking [...]
With specific insights on each generation, we are able to implement an effective multi-generational digital marketing plan by building a strong foundation that integrates the four essential pillars of healthcare marketing.
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