In healthcare marketing, success isn't just about running campaigns—it's about understanding their impact and measuring it effectively. Tracking the right Key Performance Indicators (KPIs) [...]

Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and personal recommendations impact Millennials when choosing healthcare providers.

Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and influencers – be it family, friends, or another healthcare provider – impact Boomers when shopping for healthcare.

Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and insurance providers impact Gen X when choosing healthcare.

Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies – particularly online presence and reviews – impacts Gen Z when choosing healthcare providers.

In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.

In healthcare marketing, reaching the right audience is critical for success. Whether you’re a medical supply company, a pharmaceutical brand, or a healthcare provider looking [...]

With specific insights on each generation, we are able to implement an effective multi-generational digital marketing plan by building a strong foundation that integrates the four essential pillars of healthcare marketing.

In May 2023, we launched a survey asking patients questions about their healthcare — how they select primary and specialist care, how they interact with practice advertising and websites, etc. We segmented the responses by generation, and the results revealed that each generation has unique needs, habits, and methods for researching health information, booking appointments, and ultimately finding physicians.