Insights

OUR LATEST WHITEPAPER
Momentum Matters
The 2026 Senior & Home Health Care Marketing Outlook
In October 2025, Advance Healthcare Marketing surveyed 500 U.S. medical decision makers responsible for healthcare choices for elderly parents, spouses, or grandparents. Our goal was to understand how these caregivers search for, evaluate, and ultimately select home
health and senior care services.
This whitepaper translates those insights into actionable strategies across digital content, cost transparency, trust-building, and multigenerational marketing.
1. “Social commerce breaks through” Noting the lingering effects of “pandemic fears” on brick-and-mortar shopping locations, 2021 was described as “the year social commerce actually [...]
While most adults say they would prefer to age in place, recent research indicates that—for various reasons—they may not be prepared to do so. Additionally, [...]
For digital marketers across sectors, this dynamic may sound frighteningly familiar: “Instead of seeing an opportunity to use new techniques to create a great brand, [...]
Today’s digitally-savvy consumers expect more from brands seeking engagement and the creation of what will hopefully be long-lasting relationships. In healthcare, the stakes can be [...]
Referred to as “groundbreaking in depth and reach,” a recently released national healthcare study by LeadingAge, the association of nonprofit providers of aging services, is [...]
In a series of posts, we’ve been digging into some of the nuggets provided by brand consultancy Monigle in its recently-released report, Humanizing Brand Experience: [...]
In this second in a series of posts, we’re providing a snapshot of some of the findings of Monigle’s recently-released report, Humanizing Brand Experience: Healthcare [...]
The past several years have turned healthcare on its head in a variety of ways—and according to a recent report by brand consultancy Monigle, things [...]
When healthcare providers make recommendations for patients—whether that be a diagnostic test, new medication, or adoption of a healthy habit—the hope is that patients will [...]











Ad Choices