Decoding AI: The Simple Business Analogy
If you've ever felt lost trying to understand what's happening after you type a request into an AI tool, this guide is for you. We break down the core components of AI using simple business terms.
Walmart’s Partnership with OpenAI: The Tipping Point for Consumer AI Adoption
A New Era of Consumer Behavior Begins Walmart just changed how consumers use AI. Earlier this week there were two AI stories of [...]
Optimizing Healthcare Content for AI Search
Healthcare Marketing: Helping Patients Find and Trust You in AI Search The healthcare search landscape has fundamentally shifted in 2025. Patients no longer [...]
Healthcare Marketing Metrics: Why Web Traffic Is the New Vanity Metric
In healthcare marketing, it’s tempting to brag about web traffic, pageviews, or ad impressions. But those are the “empty calories” of metrics, they [...]
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