Voice assistants have experienced growing popularity over the past few years and show no signs of slowing down.  Consider the findings of the 2022 [...]

It’s a healthcare marketer’s dream: the ability to understand the needs of prospects and patients so thoroughly that you can predict what they’ll likely [...]

With healthcare’s shift to all-things-digital over the years, it can be easy to assume that patients are willing to accept the data privacy risks [...]

One aspect of senior living marketing involves touting the perks available within the surrounding community. While identifying available benefits and including them in your [...]

Within content marketing, thought leadership is one strategy that can deliver big when it comes to return on investment (ROI).  According to recent Harris [...]

For older adults, maintaining social ties can be a challenge—especially when barriers like limited mobility or other issues get in the way. During the [...]

The Challenge from New Healthcare Competitors Another trend identified in the Smith & Jones report is the need for healthcare to optimize the experience [...]

What is GA4 and why is it needed? When desktops and laptops reigned supreme, Google Analytics –which only measures website activity – was [...]

In its August 2022 report, eMarketer notes that digital marketers in the healthcare industry are faced with significant challenges in the year ahead. “If [...]

If willingness to pay is an indication of what consumers want most, then the recently-released results of a study offers key insights that can [...]