Through content marketing, healthcare organizations can establish themselves as authoritative sources of information.

Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most [...]

Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare [...]

Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content [...]

In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition.  The Agency for Healthcare Research and Quality (AHRQ) describes [...]

In today’s competitive healthcare environment, providers need to make the most of the digital marketing tools available to attract [...]

According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in 2022 to $32 billion [...]

With so many things on their plates, it can be easy for providers in private practice to neglect the quality of their websites. But [...]

Even before COVID hit, the list of stressors individuals faced had continued to grow—and the pandemic made things much worse. [...]

Although some believe influencer marketing may be losing steam, other experts say that’s definitely not the case.  In its recent report, “Influencer Marketing 2022,” [...]