PILLAR 3: Engagement is the heart of any successful marketing campaign or strategy as it is vital for building meaningful connections with your target [...]
PILLAR 2: After establishing the foundation for your marketing strategy [mission, brand, HIPAA-compliant website], strengthen what you’ve set in motion. This involves executing [...]
PILLAR 1 (in a series of four pillars): At the core of healthcare marketing lies a framework that encapsulates the essential elements that [...]
The shift away from third-party cookies presents both challenges and opportunities for traditional marketers. It's natural to feel nervous about adopting new technologies like artificial intelligence (AI) and machine learning (ML), especially when they seem to upend established practices.
Physician Referrals Physician referrals are what most of us think of when we talk about referrals in healthcare. According to a 2021 survey, 52% [...]
Generational Preferences vary significantly in appointment setting practices. Ensuring a seamless appointment experience is essential once a prospective new [...]
In addition to broad healthcare themes such as those, more granular trends were revealed in our recent report, Patient [...]
Inspire Autism is growing the number of locations, and since the launch of our campaign, 3 locations have grown to waiting list status for patients. Their organic growth, along with this patient acquisition campaign, is the impetus for additional facilities.
Consistent trend analysis holds significant importance across all industries, with particular relevance in crafting a robust marketing strategy. This [...]
Google Analytics 4 (GA4) emerged as the answer, focusing on what truly matters – engagement, events, goals, and, most importantly, conversions.
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