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  • WHO WE ARE
  • WHO WE HELP
    • ORTHOPEDICS
    • PRACTICES AND CLINICS
    • SENIOR CARE
    • PUBLIC HEALTH
  • HOW WE HELP
    • BRANDING
    • PATIENT ACQUISITION
    • REFERRALS
    • THOUGHT LEADERSHIP
  • CASE STUDIES
  • INSIGHTS
  • RESOURCES
    • DOWNLOADS
    • SPEAKERS
  • TALK TO AN EXPERT

insights from Eric Hultgren

National Director of Content, Advance Local

FOLLOW ERIC ON LINKEDIN
  • The 2026 Healthcare MarTech Stack: What Every Provider Needs to Compete

    If you work in healthcare marketing, you already know the landscape is getting noisier, faster, more digital, and frankly a bit overwhelming. Patients behave like [...]

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  • The Click Wasn’t the Problem: Why Healthcare Marketing Breaks After the Patient Reaches Out

    If you work in healthcare marketing, you have probably heard this before: “We’re getting leads, but they’re not converting.” The website traffic looks good. Campaigns [...]

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  • How Healthcare Marketers Should Communicate When Patients Are Searching in Crisis

    A practical guide for orthopedics, primary care, and senior care Healthcare decisions do not always begin calmly. More often, they begin in moments of stress. [...]

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  • Amazon Connect Health: What AWS’s New Agentic AI Means for Healthcare Marketers in 2026

    Healthcare teams are stretched thin. Patients are frustrated by slow processes. And the gap between expectations and reality keeps getting wider. That is why AWS’s [...]

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  • Public Health Surge Playbook: How Healthcare Marketers Should Communicate During the 2026 Measles and Flu Spike

    As measles and flu activity rises across the United States, healthcare organizations are once again facing an uptick in patient questions, concerns, and search behavior. [...]

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  • How Healthcare Marketers Can Use AI Chatbots to Improve Patient Experience and Increase Online Appointments

    How Healthcare Marketers Can Use AI Chatbots to Improve Patient Experience and Increase Online Appointments If you’ve noticed patients expecting faster, easier access to care… [...]

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  • 6 Proven Strategies for Healthcare Marketers to Support General Practitioners in 2026

    General practitioners (GPs) are entering 2026 under extraordinary strain. National workload data shows that physicians continue to carry heavy administrative responsibilities that extend well beyond [...]

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  • How to Make Your Healthcare Website AI Ready in 3 Hours

    Why every provider needs an “answer engine ready” site, and exactly how to do it today Telehealth stabilizing at 6 to 7% of primary care [...]

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  • Digital Health in Senior Living: Immediate Tactics to Enhance Care, Safety, and Marketing Results

    In an era where technology touches every aspect of our lives, senior living communities stand at a pivotal crossroads. The integration of digital health technologies [...]

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