Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient and treatment share that [...]

PILLAR 4: Once a strategically planned marketing program has been launched, it’s important to have KPIs and conversion tracking in place to ensure it’s working. [...]

PILLAR 3: Engagement is the heart of any successful marketing campaign or strategy as it is vital for building meaningful connections with your target audience. [...]

PILLAR 2: After establishing the foundation for your marketing strategy [mission, brand, HIPAA-compliant website], strengthen what you’ve set in motion. This involves executing on [...]

PILLAR 1 (in a series of four pillars): At the core of healthcare marketing lies a framework that encapsulates the essential elements that will [...]

The shift away from third-party cookies presents both challenges and opportunities for traditional marketers. It's natural to feel nervous about adopting new technologies like artificial intelligence (AI) and machine learning (ML), especially when they seem to upend established practices.

Physician Referrals Physician referrals are what most of us think of when we talk about referrals in healthcare. According to a 2021 survey, 52% of [...]

Generational Preferences vary significantly in appointment setting practices. Ensuring a seamless appointment experience is essential once a prospective new patient’s [...]

In addition to broad healthcare themes such as those, more granular trends were revealed in our recent report, Patient Insights [...]