Wisdom Takes Work: What Branding Teaches Us About Trust in the Age of AI
If it seems like the whole world is talking only about AI, you're not imagining it. Healthcare marketers are racing to adopt new [...]
The AI Browser Revolution: How Atlas, Comet, and Copilot Are Reshaping Healthcare Search
The healthcare marketing landscape is experiencing a seismic shift that's forcing brands to rethink their entire digital strategy, especially in search. Patients are [...]
Walmart’s Partnership with OpenAI: The Tipping Point for Consumer AI Adoption
A New Era of Consumer Behavior Begins Walmart just changed how consumers use AI. Earlier this week there were two AI stories of [...]
Optimizing Healthcare Content for AI Search
Healthcare Marketing: Helping Patients Find and Trust You in AI Search The healthcare search landscape has fundamentally shifted in 2025. Patients no longer [...]
AI for Healthcare Marketing: The AI Guide Every Healthcare Organization Needs
Every week, a new AI platform launches. Every week, healthcare marketers fall further behind. Here's what's wild: Current AI models use trillion token [...]
Healthcare Marketing Metrics: Why Web Traffic Is the New Vanity Metric
In healthcare marketing, it’s tempting to brag about web traffic, pageviews, or ad impressions. But those are the “empty calories” of metrics, they [...]
How Often Should Healthcare Brands Post on TikTok?
Data from 11 million posts gives medical marketers the clarity they need Healthcare marketing on TikTok can feel tricky — you’re balancing compliance [...]
Vital Signs: The Healthcare Marketing Metrics That Predict Success
In healthcare marketing, success isn't just about running campaigns—it's about understanding their impact and measuring it effectively. Tracking the right Key Performance Indicators [...]
What is NPI Targeting?
In healthcare marketing, reaching the right audience is critical for success. Whether you’re a medical supply company, a pharmaceutical brand, or a healthcare provider [...]
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