The Small Frictions Quietly Killing Your Ortho Volume
Most practices don’t lose patients because of clinical quality. They lose them because of friction.
Patients in our survey named a consistent set of deal breakers that push them away before they ever book:
Online:
- No cost or insurance info (25%)
- Outdated or incomplete website content (22%)
- Unclear services (20%)
- Thin provider credentials (13%)
Offline:
- Difficulty reaching staff (54%)
- Cost and transparency concerns (53%)
- Long scheduling delays (51%)
- Lack of clear instructions (30%)
Cost anxiety climbs as patients get younger, peaking at 61% for Gen Z and 60% for Millennials. Hidden or vague pricing isn’t just inconvenient — it’s a deal breaker.
👉 The whitepaper includes a practical checklist to identify and remove these friction points across your digital and operational journey.
89% of Gen Z
uses AI during their healthcare research
61% of Gen Z & 60% of Millennials
won’t book without cost transparency
59% of patients
start on a provider website
52% of patients
seek non-surgical or spine care first
83% of Gen Z
say social media influences their provider trust
54% of patients
abandon a practice due to difficulty reaching staff
Get the Full 2026 Orthopedic Outlook
We’ll email your copy instantly. No spam — just insights.
Ad Choices