Stop Guessing. Build Content on What Patients Actually Ask For.
Most orthopedic content strategies are built on guesses. Our data gives you the actual blueprint.
Across all generations, three content pillars are non-negotiable:
- Detailed procedure information
- Clear provider information
- A complete list of services offered
From there, needs diverge sharply:
- Boomers & Gen X: non-surgical options, insurance, recovery timelines, cost
- Millennials: services, insurance, telehealth, patient stories
- Gen Z: cost estimates (63%), provider specialties, prevention and healthy living
Patients aren’t just looking for “education.” They’re looking for the specific details that reduce risk, uncertainty, and financial anxiety.
👉 The whitepaper breaks down content priorities by generation — and highlights the gaps where most practices are under-serving demand.
89% of Gen Z
uses AI during their healthcare research
61% of Gen Z & 60% of Millennials
won’t book without cost transparency
59% of patients
start on a provider website
52% of patients
seek non-surgical or spine care first
83% of Gen Z
say social media influences their provider trust
54% of patients
abandon a practice due to difficulty reaching staff
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