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The 2026 Orthopedic Patient Marketing Outlook
A nationwide study of 538 adults reveals how orthopedic patients search, compare, and choose providers – and how AI, digital behavior, and cost anxiety are reshaping healthcare marketing in 2026.
This exclusive nationwide survey breaks down what patients actually want from orthopedic providers, how they make decisions, and the digital friction points that quietly kill conversions. If your practice isn’t prepared for the 2026 landscape, this report shows you exactly where to start.
If it seems like the whole world is talking only about AI, you're not imagining it. Healthcare marketers are racing to adopt new tools, [...]
The healthcare marketing landscape is experiencing a seismic shift that's forcing brands to rethink their entire digital strategy, especially in search. Patients are starting [...]
A New Era of Consumer Behavior Begins Walmart just changed how consumers use AI. Earlier this week there were two AI stories of note, [...]
Healthcare Marketing: Helping Patients Find and Trust You in AI Search The healthcare search landscape has fundamentally shifted in 2025. Patients no longer type [...]
Every week, a new AI platform launches. Every week, healthcare marketers fall further behind. Here's what's wild: Current AI models use trillion token parameters. [...]
In healthcare marketing, it’s tempting to brag about web traffic, pageviews, or ad impressions. But those are the “empty calories” of metrics, they look [...]
Data from 11 million posts gives medical marketers the clarity they need Healthcare marketing on TikTok can feel tricky — you’re balancing compliance with [...]
Practices, senior living communities, aesthetics clinics, and orthopedic providers that embrace smarter media planning and authentic messaging will find new ways to thrive.
Patients want a provider who understands their community. Whether it’s seasonal allergies or school sports physicals, localized content builds relevance and connection.
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