Insights

OUR LATEST WHITEPAPER
Momentum Matters
The 2026 Senior & Home Health Care Marketing Outlook
In October 2025, Advance Healthcare Marketing surveyed 500 U.S. medical decision makers responsible for healthcare choices for elderly parents, spouses, or grandparents. Our goal was to understand how these caregivers search for, evaluate, and ultimately select home
health and senior care services.
This whitepaper translates those insights into actionable strategies across digital content, cost transparency, trust-building, and multigenerational marketing.
The intense dynamics of the COVID-19 pandemic have ravaged some communities and underscored the impact of health disparities, as well as the important role that [...]
The Choose Home Care Act of 2021 is a bipartisan bill that seeks to add additional home health benefits for SNF-eligible Medicare patients. Here’s how [...]
Today’s healthcare consumers expect more than ever. This dynamic is driven by many factors, including the frictionless customer journeys they experience from vendors in other [...]
Most healthcare providers understand the critical importance of an effective patient retention and acquisition strategy. However, there may be unique factors that should be considered [...]
According to Salesforce, “Eighty percent of customers say the experience a brand provides is just as important as its products [...]
In the following, we dig into these key four key themes and related trends to help healthcare marketers ensure they’re meeting the needs of increasingly [...]
If you’re a thought leader in the hospice and/or home health industry, your colleagues and peers are likely aware that’s the case and admire you [...]
Each day, potential patients are asking their friends, family, and social media contacts for provider recommendations. In that light, will anyone recommend your practice? If [...]
Between the effects of the pandemic, recent research findings, and new legislation in the works, there may be a lot of changes ahead for the [...]











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