If AI Can’t See You, Your Patients Can’t Either
The AI shift in orthopedic marketing isn’t theoretical — it’s already here.
Our survey found AI usage in healthcare decision-making has reached:
89% of Gen Z
75% of Millennials
68% of Gen X
47% of Boomers
They’re using AI to:
- Research conditions and treatments
- Find providers in their area
- Understand MRI and X-ray reports
- Ask “what happens next?”
The opportunity — and the risk — is simple: if your content isn’t detailed, structured, and consistent enough for AI to cite, your practice disappears from this part of the journey.
👉 The whitepaper outlines exactly how to close your AI content gaps, from condition pages to schema markup and provider bios.
89% of Gen Z
uses AI during their healthcare research
61% of Gen Z & 60% of Millennials
won’t book without cost transparency
59% of patients
start on a provider website
52% of patients
seek non-surgical or spine care first
83% of Gen Z
say social media influences their provider trust
54% of patients
abandon a practice due to difficulty reaching staff
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