How Often Should Healthcare Brands Post on TikTok?

Data from 11 million posts gives medical marketers the clarity they need

Healthcare marketing on TikTok can feel tricky — you’re balancing compliance with creativity. But new data from Buffer’s massive study of 11 million TikToks suggests that frequency, not perfection, is the key variable.

The Power Zone: 2–5 Posts Per Week

Accounts that increased from 1 to 2–5 weekly posts saw 17% more views per post. For clinics and practices, that might look like:

• A 30-second explainer from a provider

• A “myth vs fact” video

• A glimpse into patient care (with consent)

• A wellness tip in under 15 seconds

Beyond the Algorithm — Build Trust

Posting 6–10+ times weekly can grow total views by up to 34%, but median engagement holds steady. The real win is authority: regular posting signals reliability and transparency — two traits patients notice long before they book.

Healthcare Content Tips

• Keep tone approachable, not clinical

• Use subtitles for accessibility

• Plan themes by week (nutrition, skin health, procedures)

• Engage in comment threads to humanize your brand

Start with 2–3 posts weekly and build momentum. Patients aren’t just searching symptoms anymore they’re searching stories.