General practitioners (GPs) are entering 2026 under extraordinary strain. National workload data shows that physicians continue to carry heavy administrative responsibilities that extend well beyond [...]

Why every provider needs an “answer engine ready” site, and exactly how to do it today Telehealth stabilizing at 6 to 7% of primary care [...]

In an era where technology touches every aspect of our lives, senior living communities stand at a pivotal crossroads. The integration of digital health technologies [...]

If you're a healthcare marketer working with general practitioners, you already know this truth: patients shop for primary care the same way they shop for [...]

As healthcare marketers, we’re always on the lookout for stories that not only inspire but also illuminate the real impact of medical care. Lindsey Vonn’s [...]

Traditional SEO is fading. AI summaries and patient expectations are rising. The practices that adapt now will own the next wave. Our whitepaper boils it down to five moves that matter most.

Lack of pricing information, difficulty reaching staff, incomplete website content...these are deal breakers for a potential patient. This practical checklist will help you identify and remove these friction points before they impact your patient acquisition.

Patients aren’t just looking for “education.” They’re looking for the specific details that reduce risk, uncertainty, and financial anxiety. This means putting provider information, services offered and procedure information front and center.

The AI shift in orthopedic marketing isn’t theoretical — it’s already here. Every generation is using AI to research conditions and treatments, find providers in their area, and to understand MRI and X-ray reports. If you’re not showing up in AI results, you’re invisible.