The Affordable Care Act (ACA) is entering one of its most disruptive years yet. As enhanced premium subsidies expire and new federal and state policies [...]

The 2026 Medicare Physician Fee Schedule (MPFS) introduces significant changes that will impact providers—and create new opportunities for healthcare marketers. Here’s how to position your [...]

2026 is here—and healthcare marketing is no longer about being visible, it’s about being everywhere your patients are. From Google searches to appointment reminders, today’s patients expect [...]

Artificial Intelligence (AI) is no longer a futuristic concept reserved for younger generations. Today, seniors are increasingly turning to AI-powered tools for health management, convenience, [...]

The December Hustle: How to Fill the Gaps (And Finally Enjoy Your Holiday) Let’s be honest: December in healthcare marketing is exhausting. You’re staring at [...]

The holiday season is a time for celebration—but it’s also prime time for respiratory illnesses like flu, RSV, and COVID-19. Clinics often face overwhelming patient [...]

Guessing what your audience wants is no longer viable. The most effective marketing is built on data-backed audience personas.

In the fast-paced world of AI, literacy (knowing theory) is outdated; the real advantage is dexterity. Stop studying AI like a subject and start treating it like a craft you practice. Think of it in a "fitness" mindset, where daily discipline and practice will lead to the confidence in navigating these new tools.

By combining the right AI tools, you can transform your customer database into a proactive sales intelligence system.