Practices, senior living communities, aesthetics clinics, and orthopedic providers that embrace smarter media planning and authentic messaging will find new ways to thrive.

With specific insights on each generation, we are able to implement an effective multi-generational digital marketing plan by building a strong foundation that integrates the four essential pillars of healthcare marketing.

In May 2023, we launched a survey asking patients questions about their healthcare — how they select primary and specialist care, how they interact with practice advertising and websites, etc. We segmented the responses by generation, and the results revealed that each generation has unique needs, habits, and methods for researching health information, booking appointments, and ultimately finding physicians.

The goal of healthcare digital marketing is to create a strong online presence that engages patients and provides them with the information they need to make informed healthcare decisions. By using a combination of tools geared toward the unique needs and preferences of each generation, healthcare providers can effectively reach patients and build lasting relationships.

Each generation has unique needs, habits, and methods for researching health information, booking appointments, and ultimately finding physicians. That’s [...]

The Orthopaedic Center partnered with Advance in order to increase site traffic and overall consideration for the practice. 

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When it comes to social media marketing, there are key things dermatology practices should keep in mind. For example, [...]

Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient and treatment share [...]

PILLAR 4: Once a strategically planned marketing program has been launched, it’s important to have KPIs and conversion tracking in place to ensure it’s [...]