Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and personal recommendations impact Millennials when choosing healthcare providers.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and influencers – be it family, friends, or another healthcare provider – impact Boomers when shopping for healthcare.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and insurance providers impact Gen X when choosing healthcare.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies – particularly online presence and reviews – impacts Gen Z when choosing healthcare providers.
In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.
In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.
In this whitepaper, we examine the many digital options that various age groups use to research and plan for both short and longterm healthcare. Detailed within are effective ways to reach target groups via their valued and trusted entertainment and information sources – a blueprint to reach virtually anyone that is seeking healthcare services.
Through targeted advertising campaigns, we effectively communicated the clinic’s presence, and established them as the ideal provider.
A strategy to reach passive job seekers fills open positions more quickly, and more highly qualifies candidates as they self-select into organizational cultures and expertise that are an apparent fit for their needs and talents.
In this whitepaper, we examine four broad trends impacting healthcare; a more granular trend analysis based on the results of our patient insights research conducted earlier this year; and the role of digital marketing to help healthcare organizations adapt to an ever-evolving landscape.
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