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  • WHO WE ARE
  • WHO WE HELP
    • ORTHOPEDICS
    • PRACTICES AND CLINICS
    • SENIOR CARE
    • PUBLIC HEALTH
  • HOW WE HELP
    • BRANDING
    • PATIENT ACQUISITION
    • REFERRALS
    • THOUGHT LEADERSHIP
  • CASE STUDIES
  • INSIGHTS
  • RESOURCES
    • DOWNLOADS
    • SPEAKERS
  • TALK TO AN EXPERT

insights from Eric Hultgren

National Director of Content, Advance Local

FOLLOW ERIC ON LINKEDIN
  • AI for Healthcare: A Comprehensive Guide for 2025 and Beyond

    We're here to help you navigate the rapidly evolving world of artificial intelligence (AI) and understand how it can transform your business operations. The rapid development and usage of AI is a systemic and structural shift to the digital marketing landscape. Now is the time to catch up on these concepts and put them to work for you.

    READ MORE +
  • 3 Smart Media Moves Every Senior Living, Aesthetic, and Ortho Practice Should Try

    Practices, senior living communities, aesthetics clinics, and orthopedic providers that embrace smarter media planning and authentic messaging will find new ways to thrive.

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  • Build Your Digital Trail System

    Patients want a provider who understands their community. Whether it’s seasonal allergies or school sports physicals, localized content builds relevance and connection.

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  • Creating Hyperlocal Content That Converts

    Patients want a provider who understands their community. Whether it’s seasonal allergies or school sports physicals, localized content builds relevance and connection.

    READ MORE +
  • The Role of Reviews in Patient Acquisition

    In aesthetics, patients don’t just want to hear about results—they want to see them. Visual storytelling establishes connection far better than technical explanations and clinical language.

    READ MORE +
  • Visual Storytelling for MedSpas and Aesthetic Providers

    In aesthetics, patients don’t just want to hear about results—they want to see them. Visual storytelling establishes connection far better than technical explanations and clinical language.

    READ MORE +
  • Optimizing Service Pages Like a Trailhead

    Your service line landing pages should provide clear, concise information for patients, reducing frustration and increasing trust in your practice. Our guide details exactly how the pages should be structured, as well as examples of content they should contain.

    READ MORE +
  • How to Humanize Your Provider Profiles

    Hospitals and health systems should approach their online presence with the same strategic focus they apply to patients in person. Content must be structured and target to guide patients to the right care destinations.

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  • From Awareness to Appointment: A Content Funnel That Works

    Hospitals and health systems should approach their online presence with the same strategic focus they apply to patients in person. Content must be structured and target to guide patients to the right care destinations.

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