Orthopedic decisions don’t start in the exam room anymore. Headed into 2026, patients are relying less on physician referrals and more on the same behaviors they use to choose a mountain bike or a new pair of shoes.

January 2026 is a watershed moment for digital health: OpenAI introduced ChatGPT Health, a dedicated, privacy‑segmented space that lets people connect medical records and wellness apps to [...]

A nationwide study of 538 adults reveals how orthopedic patients search, compare, and choose providers — and how AI, digital behavior, and cost anxiety are reshaping healthcare marketing in 2026.

The Affordable Care Act (ACA) is entering one of its most disruptive years yet. As enhanced premium subsidies expire and new federal and state policies [...]

The 2026 Medicare Physician Fee Schedule (MPFS) introduces significant changes that will impact providers—and create new opportunities for healthcare marketers. Here’s how to position your [...]

2026 is here—and healthcare marketing is no longer about being visible, it’s about being everywhere your patients are. From Google searches to appointment reminders, today’s patients [...]

Artificial Intelligence (AI) is no longer a futuristic concept reserved for younger generations. Today, seniors are increasingly turning to AI-powered tools for health management, convenience, [...]

The December Hustle: How to Fill the Gaps (And Finally Enjoy Your Holiday) Let’s be honest: December in healthcare marketing is exhausting. You’re staring at [...]

The holiday season is a time for celebration—but it’s also prime time for respiratory illnesses like flu, RSV, and COVID-19. Clinics often face overwhelming patient [...]