The 5 Moves That Will Separate Ortho Winners from Everyone Else
The 2026 ortho landscape feels complex because patients expect everything, everywhere, all at once. The tactics aren’t impossible — the expectations are.
Our whitepaper boils it down to five moves that matter most:
- Fix your website basics. Fast, accurate, mobile, and crystal clear on services, cost, and contact.
- Optimize for AI discoverability. Comprehensive content, robust provider bios, schema, consistent directory data.
- Reduce friction to book. Trained front desk, fewer phone-tree loops, faster access.
- Create generational content. Different messages for Boomers, Gen X, Millennials, and Gen Z.
- Build social proof everywhere. Reviews, video testimonials, recovery stories, timelines.
Traditional SEO is fading. AI summaries and patient expectations are rising. The practices that adapt now will own the next wave.
👉 The full 2026 Orthopedic Patient Marketing Outlook gives you the data and the playbook.
89% of Gen Z
uses AI during their healthcare research
61% of Gen Z & 60% of Millennials
won’t book without cost transparency
59% of patients
start on a provider website
52% of patients
seek non-surgical or spine care first
83% of Gen Z
say social media influences their provider trust
54% of patients
abandon a practice due to difficulty reaching staff
Get the Full 2026 Orthopedic Outlook
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