Non-Surgical Demand Is Big. The Generational Detail Is Bigger.
If your marketing is built around “surgical candidates,” you’re missing a huge part of the market.
Our survey found more than half of orthopedic patients are coming in for non-surgical treatments and spine/back care (both at 52%). Joint replacements, rehab and recovery, sports medicine, and pediatrics all follow — but the mix changes dramatically by generation.
- Silent Generation & Boomers: chronic, non-surgical pain and joint replacements
- Gen Z & Millennials: sports medicine and higher-than-expected rehab demand
- Spine and back care: universal—including Gen Z at 57%
This data doesn’t just validate demand. It tells you who to target, with what service line, and how to frame it.
👉 In the full whitepaper, we map care interests by generation so you can match service-line growth to the right audiences.
89% of Gen Z
uses AI during their healthcare research
61% of Gen Z & 60% of Millennials
won’t book without cost transparency
59% of patients
start on a provider website
52% of patients
seek non-surgical or spine care first
83% of Gen Z
say social media influences their provider trust
54% of patients
abandon a practice due to difficulty reaching staff
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