Mind the Gap, Find the Joy: Your Holiday Hustle Hack
The December Hustle: How to Fill the Gaps (And Finally Enjoy Your Holiday)
Let’s be honest: December in healthcare marketing is exhausting.
You’re staring at a calendar full of holiday parties and PTO, but you’re also staring at a dashboard of late-December cancellations. You want to finish the year strong, but you also really want to close your laptop and spend time with your family without worrying about Q4 KPIs.
We get it. You don’t need a 20-page strategy right now. You need a few “quick wins” that work so you can clear your plate. Here is how to handle the next 72 hours.
- The “Don’t Leave Money on the Table” Reminder Many of your patients are sitting on FSA or HSA funds that will literally disappear on January 1st. Sending them a quick note isn’t “annoying”—it’s actually helpful. You’re helping them use money they’ve already earned to get the care they’ve been putting off.
- A 5-Minute Google Fix Patients are stressed right now, too. They’re searching for “doctors open near me” because their usual clinic is closed. Make sure your Google Business Profile shows your holiday hours. It takes five minutes, but it’s the difference between a patient finding you or going to the urgent care down the street.
- The “We Missed You” Nudge Life happens. People cancel because they got stuck in traffic or a kid got sick. A quick, friendly outreach to those who dropped off the schedule in the last two weeks shows you actually care about their health—not just the appointment slot.
The Goal: Do these three things today. Then, take a breath, knowing you’ve done the work to set your team up for success. You’ve earned the break.
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